Dragon1 Icon for
Identity
CREATED BY STRATEGY, CREATIVE COMMONS LICENSEDragon1 Definition for
Identity:
What you as a person, a thing, or an organization are. Not what you want, do, or can do. Your identity is not your mission or your vision.
Identity is a term that is not often talked about. Even experienced architects skip this term and jump right away to the terms mission, vision, and goals. But knowing if your mission or goals are right also depends on your identity. Modeling Enterprise Strategy starts with exploring and defining the enterprise's identity.
So what is the definition of Identity, what does identity mean and why is it not widely used as part of modeling enterprise strategy? Read the Dragon1 Term Definition here.
Let us define Identity
What you as a person, a thing, or an organization are. Not what you want, do, or can do. Your identity is not your mission or your vision.
Example identities for organizations are restaurants, snack bars, hospitals, banks, online companies, or insurance companies.
Your identity as an organization can be used to derive a total concept from, and a lot of other things. The total concept for a bank can be for instance: the number 1 digital or online bank.
This total concept for your identity guides you in fitting or realistic missions.
Geometric Shape
The shape for identity in Dragon1 is an identity card:
Enterprise Strategy Reference Model
Identity as a term is part of enterprise strategy modeling. Dragon1 places identity in relation to a company’s mission, goals, culture, vision, and core values. See the diagram below its position.
Read Also
You might also be interested in the following topics:
Get Started
Are you interested in modeling the strategy?
Sign up today for a Trial Account.
If you have comments or remarks about this Dragon1 term or definition, please mail to specs@dragon1.com.