Denis Oakley Explains Amazon's Business Model

What is Amazon's Business Model?

A video by Denis Oakley

Read more about the Amazon's Business Model on his website: https://www.denis-oakley.com/amazon-business-model-canvas/

The video explains Amazon's business model using the Business Model Canvas framework. It describes how Amazon operates as a mass-market retailer, focusing on price, convenience, selection, and fulfillment as its key value propositions.

The company targets tech-savvy, price-sensitive, and time-poor urban consumers. It also explores Amazon's role as a marketplace connecting buyers and sellers while emphasizing its customer-centric approach and efficient supply chain.